Mastering The Media: Ways to Take advantage of Your Publicity/Media Direct exposure Opportunities?

As a former TV news reporter/producer and a present PR/publicity expert, I have been on both sides of the media job interview video game. I like to think I have a good eye for what makes a good job interview source, the best ways to conduct an intriguing job interview, and the best ways to offer a compelling meeting. There are a couple of techniques of the trade that can make you come off like a pro– which will certainly make the press reporter’s job easier and most likely translate into a much better PR/publicity positioning for you.

Here are a few standard suggestions to follow:.

* When a promotion campaign creates a media response, try to react as quickly as possible to that initial contact and subsequent demands. Reporters, editors and producers are on constant deadline. If they don’t get exactly what they really want from you quickly– they WO N’T wait– they WILL proceed to another source.

* State truths, not fireworks, keeping superlatives to a minimum. Proving your product and services is indeed the “BEST” is beside difficult. Don’t. Just state the certain benefits of your item matter of factly. Let the consumer choose which product is best. As long as you have a quality product and services, something that must be evident by the time you implement a promotion project, your product and services will not require “BEST EVER” or “NUMBER 1″ declares to come out in a favorable light.

Speak in sentences, not expressions.
Articulate your responses in the following manner: Subject– Verb– Object– Factor.

Ex: “We (subject) are introducing (verb) our new product (things).
to provide customers a healthy brand-new choice in drinks (reason).”.

This will certainly assist you give responses that are straightforward and quickly understood. Beginning sentences with phrases, has the tendency to make your responses appear drawn out, disjointed and many times unresponsive. This is not to state you ought to never begin a sentence with a phrase. Given, some media savvy interviewees can pull it off with articulation. Up until you get to that level– stick to the principles.


Youth and Media Advocacy

When it comes to youth and media advocacy, there are a great many organizations and programs that focus on different aspects of advocacy and the young people of the world. Some groups target positive messages to youth in an attempt to get the young people to consider issues that plague the population of the world today. Others however, focus on helping young people design, create, and market similar campaigns to share their messages with others. One excellent advocacy group, the Appalachian Media Institute is doing just that.

Located in Whitesburg, Kentucky, this highly successful organization has been working with youth for over 25 years. In that period of time they have developed quite a rap sheet for their accomplishments in this highly important field. In the process of creating more than 125 different student led advocacy films that have included the talents of more than 1,000 young people, the institution has been featured on NPR, recognized by Hillary Clinton, and been featured at screenings in both Sundance Film Festival and New York City’s Museum of Modern Art.

The films created by the Appalachian Media Institute traditionally focus on the way that coal mining effects the Appalachian mountains. The Appalachian Media Institute (AMI) seeks to raise awareness for these issues and feels there is no better way to accomplish this feat than to employ the help of young, eager to learn young people. Not only can these young people have the opportunity to participate in a meaningful project, but they also teach them about the importance of media advocacy and take them step by step, teaching important technical and general life skills.

Those involved in the program have the opportunity to learn about creating popular media. They also explore the ins and outs of coal mining issues in the Appalachians. This makes them more receptive to the environment they live in and helps them develop sensitivity for topics of such importance. Furthermore, it gives them hands on experience with the creation of an influential project. The youth that are involved in projects funded by the AMI are more likely to participate …

Young Advocacy Groups – The Choice Program

The Choice Program, based in Baltimore, Maryland, has a mission to help youth make positive choices that so they will make a difference in the world today. Founded in 1987 by Mark Shriver, the Choice Program offers job training and placement to youth, offers crisis intervention and resources that help make a difference in the lives of children and their families.

Choice believes that it is important to offer youth opportunities that make a difference in their lives. Team members work together with respect, honesty and open communication. Excellent resources and support is the main focus of The Choice Program’s mission. The program partnered with the Children and Adolescent Health Advocacy Project in 1987, expanding over the years to include The Choice Jobs Program. The Choice Jobs Program then partnered with the AmeriCorps Program, offering on the job training and job placement for youth.

Choice Fellows offers services to young people and their families every day, all year long. Team members visit families to offer encouragement, support and inform them of available resources on a regular basis, and crisis intervention is available 24/7.

Choice’s pilot program, The Augusta Falls Savage Institute of Visual Arts, located in Baltimore, Maryland, opened an art display created by youth at the Visual Arts school. The art display, open to the public, displayed the artistic talents of the youth in the Choice Program and the school in a variety of mediums. Youth are encouraged to use their talents to the best of their ability.

Team members of The Choice Program encourage youth to build upon their talents through education so they can have a career doing what they love. They are encouraged to make a difference and carry their values on to the families they will one day have. With a positive attitude and the right resources and intervention, youth will excel in their lives.

The Choice Program is committed to helping youth and their families when trials arise. They believe that young people can transform the world. Youth leadership is encouraged, and with positive role models to support them on their journey, every …